brand strategy • creative direction • campaign development • storytelling • nyt bestselling author

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books

BOOKS

author | co-writer | collaborator | ghostwriter

Your Best Body Now

New York Times bestseller

Harlequin—2010; writer

so, yeah, 50 really is the new 30 if you’re tosca reno. i collaborated with this bestselling author, fitness model and weightlifting champion to share her secrets in going from an unhealthy, 200+ pound woman to a slim, sexy fitness expert killing it on the competition circuits — all after she hit 40. this included developing a book proposal that led to a publisher bidding war, architecting the book map and contents, interviewing the author and managing the project through to delivery as well as writing the bestseller.

result: Your Best Body Now stayed on the NYT bestseller list for nine straight weeks.


Bulletproof
Amazon bestseller

2017; editor

when racecar driver, justin peck, pulled the trigger of a gun he pressed into his temple and it refused to fire, he set out to remove the stigma associated with mental illness. justin — also an entrepreneur, two-time patent holder and public speaker with barely a high school diploma — came to me with a finished memoir about living with undiagnosed bipolar disorder. we worked together to extract more of his inner journey and weave that heart into his story to give light and language to the extreme emotional highs and lows of his condition.

result: an amazon bestseller written in two fonts/colors (one representing his thoughts and actions, the other his feelings) to give readers an unprecedented lens into his bipolar experience.


The Rockstar Remedy: A Rock & Roll Doctor's Prescription for Living a Long, Healthy Life

HarperCollins—2015; writer

what’s it really like to party like a rockstar? rock doc, dr. gabrielle francis, can tell you firsthand after spending years touring with the world’s hottest bands and musicians. in this book, she shares the same remedies she used on the most extreme lifestyles on the planet — musicians — to keep them healthy and on stage performing night after night for decades (’cuz no asses in seats means no pay days). my role included interviewing dr. g and musicians as well as developing a proposal that led to a bidding war, architecting a map/outline, writing the book and creating/managing the day-to-day process.

result: 7,000 pre-sold copies alone, amazon bestseller, plus Dr. Francis is now in talks to further develop this franchise into a reality TV show.