brands
BRANDS
jlo beauty
created brand positioning | vision, mission, pillars | voice + messaging development | naming for brand, product lines + line extensions | 360º campaign strategy | Sephora launch assets
sephora
responsible for 360° editorial direction | brand identity development, voice, messaging + tone creation for new products, limited-edition kits + brand programs | naming | seasonal product development | trendspotting | voice, messaging, naming + content strategy for in-store initiatives a la Beauty Studio, Beauty Insider program, digital, social channels, mobile launch, ratings & reviews.
haus labs | lady gaga
provided brand + product positioning | vision, mission, pillars | product naming | voice, tone, messaging strategy + development | style guide | retailer decks | product + site copy
kind science by ellen
developed brand + product positioning | naming | vision, mission, pillars | voice, tone, messaging strategy + development | brand book + style guide
honest beauty
responsible for brand, voice, messaging + tone development | 360º campaign creation | content + copy direction from concept to omnichannel execution (DTC, 800 target stores, amazon) for all platforms including ecommerce, digital, video, mobile + retail | product naming for color, skincare + hair care | all copywriting all touchpoints
lunatic femme
created luxury lingerie brand from idea to execution, including brand book + retail decks | voice development | naming | packaging, product + site copy | brand story | managing outside agencies
created naming | naming strategy + architecture | voice, tone + messaging development | taglines + copywriting for site, packaging
